Timothy Egger
Have you decided to develop your company’s first website? In that case, you’re bound to make beginner mistakes.
Usually, a poor-quality website can make you lose money and customers. However, a well-designed one can offer your brand a 24/7 online presence and credibility. It’s also a great way to exchange information, gather customer insights, and generate revenue.
Reports suggest that the conversion rate from a well-crafted landing page can reach 4.3%. Do you want your web pages to achieve these benefits?
In this article, we’ll discuss three mistakes you must avoid when developing a website for the first time.
#1. Inefficient or Clumsy Design: Affects the User Experience
Did you know there are more than 100 websites created every minute? Since there’s so much information online, users only spend 52 seconds per website. It proves that you have significantly less time to capture your audience.
Small businesses end up adding too much information to their web pages. However, making your website clouded with information or images without any pattern is a bad idea. Clients need to see information the moment they land on your page.
Crowded and clumsy websites make it hard for people to navigate. As a result, they exit without engaging with the content. As first-timers, businesses might not understand the importance of a responsive and efficient design.
Solution
To avoid inefficiencies, you need to follow these tips:
- Use streamlined navigation and optimized page speeds to attract the audience’s attention.
- Avoid putting gaps in your brand-related content and designs to confuse customers.
Do you know how to do all of these? An effective solution is to leverage the power of AI website builders to enhance audience engagement and improve SEO rankings.
According to Hocoos, such tools can help companies build business-ready websites without hassle. This simple and smart technology only takes a few seconds to generate web pages.
You can choose from various website templates that reflect your branding. Once selected, you’ll have to answer a few questions to generate the website’s design outline, content, images, etc. The best part is that you can get all these for just USD 150 per year.
#2. Poor Quality Media and Content: Deteriorates Brand Value
Did you know poor-quality content and media can diminish your brand’s credibility and effectiveness? It’s generally the type of information that doesn’t serve a purpose on your website. Industry leaders believe that poor-quality media and content include the following:
- Spelling errors and grammatical mistakes in articles
- Pixelated graphics on landing pages
- Broken links throughout the website
- Low-resolution videos shared
- Outdated content and statistical data
All of these can significantly affect your website’s professional appearance. You can also fail to engage with customers since the website undermines the brand’s authority.
Solution
Keep the tone, visual elements, and style consistent when putting out content and media for the first time. All of that can enhance brand value by maintaining the user experience.
Hiring a high-quality media production team can help with creating brand-related images. Your business can also use AI generators to create content. But ensure that you review the generated information and make changes if necessary.
In either case, your company must focus on paying meticulous attention while creating content and adding media. These can help foster trust, drive engagement, and enhance your website’s appeal.
#3. Not Adding Calls-To-Action (CTAs): Leads to Bad Connectivity
You’ll need strategic prompts to compel visitors to navigate throughout the website. HubSpot reports that websites can generate leads only with a robust CTA. However, first-timers can forget to add compelling ones.
Without these, your web pages cannot have the following:
- Form submission
- Social sharing opportunities
- Internal link building
- Sales closing
- Lead generation and nurturing
- Event promotion
Neglecting the importance of a clear CTA can hamper your brand engagement and website conversion rates. Consider it a missed opportunity to build everlasting connections with your clients.
Solution
CTAs can easily help reduce bounce rates and increase conversion. Examples of this feature include the ‘Contact Us,’ ‘Download Now,’ and ‘Share Your Feedback’ buttons on your website.
CTAs are basically guideposts that direct users to a desired action or purpose. With this, you can redirect leads toward purchasing products, contacting your business, or subscribing to the newsletter.
Remember to be strategic about sprinkling a few of these buttons throughout the website. Use contrasting colors or persuasive language to prompt visitors to ‘click.’
In summary, companies can find web development daunting if it’s their first time. You might make three key mistakes affecting connectivity, brand value, and the user experience.
Firstly, you shouldn’t overlook creating a responsive and efficient design that speaks to your audience. Once done, it’s time to add high-quality media and content. Lastly, you shouldn’t forget to add CTAs like emails, phone numbers, etc. It’ll help create a bond between your company and its customers.
Avoiding these mistakes can help enhance the user experience and positively impact your SEO rankings.
