Siraj
Spotify has announced a donation to Vibrate Space to push emerging Ghanaian artists to the top of their music careers. Several Ghanaian artists, like Black Sherif and Gyakie, have already been beneficiaries of similar donations The donation was made from Spotify’s Creator Equity Fund, which typically goes to support music and content projects from underrepresented communities Emerging artists in Ghana will be eligible for support from Spotify, a music streaming platform, following a donation to Vibrate Space, a recording studio in Accra. Already, several Ghanaian artists have been beneficiaries of similar donations. Black Sherif, Amaarae, Moliy, and Gyakie, have all been beneficiaries of such support from the music streaming platform The donation was made from Spotify’s Creator Equity Fund. The fund typically goes to support music and content projects from underrepresented communities. Spotify’s managing director for Sub-Saharan Africa Jocelyne Muhutu-Remy told YEN.com.gh that Vibrate Space in Accra was selected to advance the funds to emerging artists because Ghana is among the countries in Africa with the most thriving music scenes. She explained further that for emerging artists to benefit from the many Spotify programs designed for them, they must first upload their music via a distributor. “They must do the work of producing content and promoting it through a distributor. Really the primary responsibility for an emerging artist who would like to benefit is to do gigs as often as they can until they reach a certain point where they get a few hundred followers – it must not be tens of thousands of followers – and then we (Spotify) pick up on your growth,” she told
Source: TwinkleTag.com
