Siraj
Gilbert Aggrey, popularly known as “Abeiku Santana,” has just earned another Master’s degree from the University of Ghana Business School in Marketing Strategy.
Santana is a well-known professional with a lot of experience in media, public relations, and marketing. He knows a lot about relationship marketing, brand strategy, social marketing, strategic management, and marketing research, among other things.
During his studies at the UGBS, Abeiku Santana continued the trajectory of developing a keen interest in the hospitality industry and its dynamic nature. He conducted a research study on service quality and hotel performance post-COVID-19, which has garnered significant attention. His research aimed to explore how service quality affects the performance of hotels in the wake of the COVID-19 pandemic, a pertinent issue in the hospitality industry.
Abeiku Santana has a Master’s degree from the University of Ghana Business School in Marketing Strategy. He also has a Master’s degree from the University of Cape Coast in Tourism and Hospitality Management and a Postgraduate Diploma in Public Administration from GIMPA.
Santana’s education in both marketing and hospitality management has given him a unique perspective on the hospitality industry, allowing him to approach challenges with a holistic viewpoint. Recently, the University of Cape Coast honored Santana for his role in promoting the institution on various platforms. This recognition is a testament to his dedication to his profession and his commitment to advancing the hospitality industry.
Santana’s Master’s degree in hospitality management has given him a deep understanding of the hospitality industry’s intricacies, including operations management, service quality, and customer experience. His education, coupled with his extensive experience in marketing and entrepreneurship, has positioned him as a thought leader in the industry. With this accomplishment and his years of experience, he now has a unique set of skills that make him a valuable asset in the hospitality and marketing industries.
The ace media practitioner, speaking on the sidelines of the graduation, was elated about his latest milestone and expressed gratitude to all who aided in the successful completion of the program.
“I want to first of all thank the Almighty God for His blessing on my life, and secondly, my wife, who guided me through another educational journey, as well as family and friends.
He said, “I hope that this latest educational award will help me move forward with my business work in Ghana. I want to be one of the world’s top experts in media, marketing, tourism, and hospitality.”
Abeiku Santana has been in the media for more than 20 years and has had a successful career. He may be the most decorated person in the media in Ghana.He was inducted into the Chartered Institute of Marketing Ghana (CIMG) in 2008 and is a member of the International Association of Travel and Tourism Professionals (SKAL), the Tour Operators Union of Ghana, and the Advertising Association of Ghana, among others.
Some of his awards include 2021 Radio and Television Personality of the Year, TV Male Entertainment Show of the Year (2018–2019, 2016), Ghana Entertainment Awards USA’s Best TV Male Personality (2019), and the Young Entrepreneur Award for Male Celebrity Entrepreneur of the Year.
Others include Event Male MC of the Year, The Mfantseman Heroes Award (2015), M.I.C.E. Africa 2018, EMY Africa Special Recognition Award for Tourism Promotion and Marketing (2020, Kaya Tours), and Ghana National Tourism Awards, Tourism Media Personality of the Year 2021, organized by the Ghana Tourism Authority.
Source: TwinkleTag.com
